Search Engine Optimisation

Keywords are what people type in when they are looking for something using a search engine or directory. The keywords have to be inside your website in order for it to be listed in the search rankings. However, it is no longer enough to simply fill your website with keywords. Search engines are much more sophisticated these days and are likely to penalise such blatant, but meaningless, writing for search engine optimisation. A search engine will prioritise a web design that contains relevant, well-written content, where keywords are incorporated naturally into the text.

With this in mind, getting the right combination of keywords is extremely important. Without this in place the foundations of your website will be completely flawed and your website will not perform well. Quad Web Design undertakes research using state of the art software applications to monitor what users type into the search engines and directories. We then ensure that your web design incorporates all appropriate keywords and keyword phrases, so that it is optimised for a high ranking when your target audience is performing their search.

This is the first step to utilising keywords for search engine optimisation. The search engine optimisation team at Quad Web Design use many highly specialised aspects when optimising each web design. With search engines and directories becoming increasingly intelligent and with more complex algorithms being created all the time, keyword research is vital for effective search engine optimisation. But this is only the beginning.

After carrying out a search in Google, for example, the 'description' is the few lines of text you can view for each item on the search engine or directory results ranking page. Optimising the description for search engines requires a carefully targeted piece of text that is certain to catch the eye of the searcher. Quad Web Design writes clear, compelling, customer-centred descriptions that convey a powerful message to the reader and result in an increase in the number of relevant customers visiting your website.

Web design is not just a matter of putting together some graphics and text. At Quad Web Design, the first stage of any web design project is painstaking research in order to uncover exactly what your potential customers are looking for on the internet. There will be no guessing involved, just hard facts on which we will build a successful online business website.

How does a search engine work? No, there aren't millions of librarians working at top speed behind the scene to retrieve your information. In fact, it is all done by spiders. With the aid of software applications, called spiders, that trawl through millions of web pages, Google, MSN, Yahoo and the hundreds of other search engines use complex algorithms to prioritise the most appropriate websites for you.

Not all search engines are the same. That is, they use different algorithms to allocate rankings. It is common for search engine optimisation companies to optimise websites solely for Google. Considering that only 50% of searches are carried out using Google this could be fatal for your business. Our optimisers use valid, up-to-date techniques to optimise web sites for all search engines, not just Google.

So, in order to achieve a high ranking for your website, many factors need to be considered. In the past, some web developers have used rogue tactics to achieve high rankings. Consequently, modern search engines penalise websites (not the web developers) that use such tactics by allocating a poor ranking or in some cases being removed from the listing altogether.

Another key element in search engine optimisation is link building. Links to your website from other sites raise your profile. Search engines and directories look at how many links are going to your website, they then look at how many times the links are used and what ranking the website has that contains the link. Unlike some search engine optimisation companies that use automated methods to generate links, many of which have a negative effect on the ranking, we ensure links of the highest quality by generating them manually.

As part of our web design service, we at Quad Web Design constantly monitor your competitors, keep an eye out for new trends in the marketplace and seek out any new technological developments that may enhance your website and bring it to the attention of your target audience. By doing this, we keep your business ahead of the game and your website riding high in the search engine rankings.