An aspect of marketing to promote a product or service. Web designers use this and can advertise anything online. 

Animation is where objects move around or change shape in some way. Animation can be achieved a number of ways. Shockwave file are the most common way to introduce this into a web site. Video footage can also be used to achieve animation on your web site.

Active Server Pages are page that have been written for the server to run. The server will use a programming language such as ASP to serve a purpose depending on what the developer wanted to do. The output is in HTML format that the browser will look at and run.

Audio is referring to sound and is a useful effect in a web site because it makes the web page 

Referring to the Ecommerce security and confirms the user’s I.D. It is important for buying products form an online shop. 

A factor of marketing that makes the product or service identified by their brand name and builds awareness. It can be done through unique logo designs, that appear online or on all stationary.  

Refer to branding  

Designing a brand or to enhance an existing brand, by creating brand uniqueness.

A card that has the business’s information printed on it, including the logo and details. A part of marketing services that can improve business 

The design of the business card, the layout of the card and the colour scheme is designed. 

The domain name of the web site will be created as well as the email service. 

Allows a business to access any e-mail from anywhere, also size of memory and file transfer is enabled with an email hosting. 

Refer to market research  

Refer to research  

A part of marketing services, it is creating and designing stationary for a business, this includes, letter head, logo and business card designs. 

Abbreviation for Content Management System 

Part of market research, it looks at how competitor’s operate, and looking at their web sites. 

Same as competitive market research, however, using the internet, looking at other the competitor’s web sites.  

Referring to keeping the web site up to date, as part of the contract the company must make any changes to the web site if required, such as changing the content, design, pictures or images etc.   

During the design phase of the developing a web site optimising the content of a web site is carried out. Using SEO techniques such as keywords, headings etc. It can optimise the content in the web page. 

Allows a business to edit the content of the web site, to keep the web site up to date. 

Refer to Content design optimisation

The company writing the content of the web site through researching the business and the market. 

The logo for the cooperation, which will be designed. Refer to logo design 

Refer to business email hosting 

An abbreviation for Cascade Style Sheets. This is a programming language used when developing the web site, it formats a HTML document.

Used to record and hold any data, it can be updated and the data can be searched for. Through server side technology it can be put into a web site Can be used by online shops and internet banking. 

How the database will be structured in the design phase of web development; also a user interface will be created. 

A web page. will take data from a database, when programming they will be connected. The data is entered and updated automatically. 

A technique used to gather information about customers, it is all stored in a database and the data is used for any marketing. 

This refers to meta tag description. 

This refers to Web design or Graphic Design, i.e. the process of creating professional looking digital or print media. 

The software used when designing the web site this includes, Dream weaver, adobe Photoshop and macromedia flash. 

Technology used when developing the web site such as the computers, cameras and the software. 

Refers to designing letterheads, business logos and business cards it is a part of marketing services. 

Dynamic hypertext markup language; DHTML allows the web designer to use dynamic menus and animations. 

Using digital cameras to take pictures as part of the web site. 

Refers to web directories 

The domain for the email address is registered. It allows accessing email from anywhere, also size of memory and file transfer is enabled with an email hosting. 

This refers to web hosting. 

The name of the web site and is unique from other web sites. The domain name has to be registered to a web directory or web host.  

Any domain names that have been chosen have to be registered to the internet for a fee. 

Refers to web hosting 

Software that is used to create a web site it allows the designer to program and design the web site. 

Digital Versatile Disc, it has a greater storage capacity than a CD and can store movies and music.  Used by web designers for storing movies that will be put up on the web site. 

Recording any videos that can be put on a web site or on a DVD. It will make a web site. unique, and the video relates to the web page. 

‘Electronic business’ is using I.T and uses technology that will allow to customers to buy products online. 

Referring to electronic business to be a strategy to gain an advantage on competitors. 

A service which allows a business to sell products or services online. E-commerce is popular and increases sales and demand of products.  

Referring to e-commerce web design, building and designing online shops. 

E-commerce web hosting which allows a web site. to have a web server and software for e-commerce  

How to pay when buying goods online, this is a service which allows safe and secure payment. 

Refers to the security when paying for goods online.  

Designing and building online stores for web sites. The web page is made to be attractive and allows secure payment systems. 

Refer to E-commerce web design. 

A person that can build and design online stores.  

Refer to E-commerce to web design 

Electronic shop is an online store for buying products it uses E-commerce 

Referring to a web hosting service that will also host online stores that have use E-commerce 

Software that will create electronic shops or shopping cart software. 

The technology used to create e-commerce such as the software, communications, networking, internet mobile and encryption.   

A database that holds information about the stock for the e-commerce service. It is connected to the web page through a server side technology or a programming language such as ASP and PHP.  

Refers to all the facilities available such as e shop hosting, online stores, the design and e business. 

The records of the sales through E-commerce They will be stored on a database that can be accessed. 

Part of hosting and is referring to the server that will host the e-commerce web site. 

What services that e-commerce provides like the e-commerce facilities. 

The system of e-commerce and how it works, building and managing the online store. 

Refers to the total e-commerce sales. 

Electronic mail, mail is sent through a network or transmitted. Used to send messages and files because it is quick and cheap. Provided by web developers with the domain name. 

Allows people to access any e-mail from anywhere, also size of memory and file transfer is enabled with email hosting.

Provides a business with email either free or at a cost. Also it will provide a domain name that is specific to the business. 

Important for a business to have security of email messages and privacy because there might be vital information in the messages. 

It verifies bad email addresses. It can be verified by using programming languages such as ASP, PHP, java script and java 

Refer to XHTML 

Macromedia flash is a software used create flash web sites, this allows animations, games and interactive web pages. It gives the web site. the extra effect and makes it look attractive.   

Refer to animation   

The effects that the designers are able to create and implement into the web sites such as animations, videos and games. 

A web site. that has been created by flash and includes all the effects like animation, games, videos and the interactivity. 

Refer to search engine 

Refers to web hosting, email hosting, domain name hosting and e-commerce hosting. 

A programming language that is used in web development; it tells the web browsers how to display a web page. 

Refer to meta tag 

When writing Html code, tags must be put it because it has to be web standard compliant. It describes how a web page. should be formatted. 

A tool used by the W3C to check if HTML code of web pages is valid. 

The design of the web site. using HTML. This tells the web server how to display the web page. 

Refer to HTML 

Everything used in computing, and in the web. This can be the internet, the software and the technology.   

Refer to advertising   

Refer to marketing  

Internet marketing using SEO to make the marketing strategies better. Also it will increase business because the web site is optimised and advertising is used to build brand awareness. 

Communication to users about a product or service online, using several marketing techniques such as branding and advertising. 

The number of sales through the internet from the online shops, it is part of e-commerce 

An object orientated programming language that can carry out features such as animation. 

A programming language that is used to design interactive web sites. It makes the web site. unique from others because of the effects and will attract more customers to keep coming to the web site. 

A SEO technique, which is words typed by users into search engines, and the keywords, would be written in the HTML code. This would optimise the web sites. 

The keywords are written into HTML in the head tag and there are a minimum of 10 keywords per web page. in the best optimised web sites. 

Refer to keyword and keyword HTML

Part of marketing services and is an aspect of stationary. The letterhead contains the business logo and contact details on top of a business letter.  

The design of the letterhead which is design as part of the marketing service, the layout of the letterhead and the logo is designed. 

The number of web sites. that link back to a web site and these numbers can be enhanced web site. directories. This is a SEO technique. 

These are text in the programming code that link to other web pages in the web site. or link to other web sites., these can also be graphical. 

A logo is a trademark for a firm or business, it is usually graphical. A part of the marketing service and a factor of branding. 

Logos are designed and created a part of the marketing services. The logos are made to be unique and attractive. 

Keeping the web site. up to date, or to correct any mistakes as part of a maintenance contract. Also the web site. can be improved by optimising it and made to be more attractive.   

Refer to maintenance.  

The technology used in maintenance of the web site. such as using CMS. 

Researching the markets that business’s are in, this includes gathering information about the competitors, consumers. The research can include online research such as researching competitor’s web sites. The web site. can be designed through the research and the content can be written. 

Used to increase web site. popularity or visit numbers. Marketing can also be used to advertise the brand.

These are services like stationary, which are letterheads, business cards, letterheads etc.  

Refer to keywords and Keywords HTML

Refer to keywords and Keywords HTML

This is part of HTML code that describes the web page, in the description key words will be included and is a SEO technique. 

The text that is shown at the tip of the browser window.

Refer to search engine

The technology for creating multimedia web sites which include pictures, videos, animations and audio. This also includes the software such as macromedia flash. 

Refer to advertising  

Refer to branding   

Refer to market research   

Refer to E shop

A factor of online advertising and it is where business’s pay for the site link to be clicked on, when keywords have been searched relating to their sites. The sites appear on the first page of the SERP's. 

Refer to digital photography 

Adobe Photoshop is software used by web designers to edit images and create graphics for web sites  

A person that specialises in SEO and optimise's business web sites.

A language used to write computer instructions, in context with web design it tells how web servers to display web pages and it also includes server side technology. 

Refer to market research   

Refer to internet sales 

It allows users to search the internet and to look for specific web site by entering keywords. The keywords are written in the web page’s html code and the web sites that have been optimised will appear first on the SERP's. 

Refer to keyword

Refer to SEO

Refer to SEO technique  

Search engine optimisation; this is a marketing technique to get web sites in the first pages of SERP's. It can be done through several techniques such as keywords, meta tag description, link popularity and web directories. 

Used to attract customers to purchase a product or service through SEO because the web sites will be on the first pages of SERP's.

The techniques used to optimise a web site such as keywords, meta tag descriptions and link popularity. 

The technology used for SEO is the programming languages for the search engine robots to read and the search engine spiders to read the content of a web site and store it to the search engine database. 

Using SEO as part of web site design. 

Search Engine Results page, this is where the results of the web sites that appear when keywords have been entered. The web sites that appear first have been optimised.  

Refer to E Shop

They are advertisements that appear on the right hand side of the SERP's. The company’s that own the web sites pay to be there and this is a SEO technique.  

This refers to letterheads, business logos and business cards it is a part of marketing services

Designing all the stationary, such as the business cards, logos and the letterheads. The layout, colour schemes and graphical designs are all created. 

Providing video data by a web page. This is also played once it has been downloaded from the internet. It is a part of video photography, the video that  has been recorded will appear on the web page through video streaming. 

Refer to Html validator 

An event driven programming language developed by Microsoft, it allows programmers to create applications quickly. 

This is the governing body of web standards. 

The HTML code in web sites must be standard compliant with W3c, this is the results from the HTML validator; if the code has failed then the web site is illegal. 

Refer to Html validator

Refer to advertising. 

The information in the web sites describing what the web page is about. In the content keywords are included, also headings and titles. This will optimise the web page. 

Refer CMS

The design of a web site and it is made up of the coding such as the HTML, then arranging the layout the text and images in the web site  

Refer design technology. 

Refer to marketing  

Contains everything when creating a web site, such as the design, the content, the research, the marketing and the programming. 

The software used when developing a site such as the programming languages, and the design software. Also the CMS software and the E-commerce software.  

All web sites are hosted on web servers; these contain all the files for the web site such as the HTML code and the CSS, the graphical images and the links. 

Refer to web hosting  

Refer to maintenance

The research carried out for business’s, and researches all the content that is specific to the business through the internet.

All the web pages that are all connected together and all of the web pages are stored in a web server. 

Refer to internet advertising 

Refer to Web content 

Refer to CMS 

Refer to Web design 

Refer to internet marketing

Refer to design software 

Refer to web hosting directory 

Refer to web hosting directory  

Refer to maintenance  

Refer to w3c 

Extensible hypertext markup language it is a programming language that describes the appearance of a web page, this is the future of web development. 

Extensible Markup Language, this is a programming language that is used to define data formats. It also acts as an interpreter between all other programming languages.  

Refer to Search Engine