HTML / CSS

HTML - CSSHTML is the standard and most common way to programme websites. In fact we use XHTML as this is the latest most up to date version. We recommend going for XHTML websites because they are accessible to the biggest audience, easily updatable and searchable by search engines. Searchable by search engines? Why does this matter? Well if you want users to know about your website, you have to invest in search engine optimisation. Search engine optimisation will ensure that your website is exposed to your ideal target audience. This will results in larger amounts of users going to your website. Therefore an XHTML website is the best option for a 'typical' business and will ensure that your website is seen by your target audience (Click here for search engine optimisation).

XHTML does have many limitations such as font types, layout limitations and lack useful functionality. XHTML websites can include complex scripts/objects such as AJAX, ASP, PHP, FLASH etc to make the user experience that much better and are absolutely crucial in getting a website to perform well.