Pay per click is a form of search engine marketing where you pay an amount every time your advertisement is clicked on by a prospect, which will take them to your website. Most search engines utilise pay per click to some extent. Many directories also provide opportunities for pay per click. By 'buying' relevant keywords, pay per click search engine marketing ensures your ad will appear on the most appropriate pages of search engines and directories.

You can bid the maximum amount you would like to pay for a particular keyword each time someone clicks on your ad after searching for that keyword. Your ad will be listed in a separate area of the search results. With Google, for example, the pay per click ads are listed at the right hand side of the normal search results. The higher your bid for that particular keyword, the higher up the list your ad will appear. You are charged nothing when your ad is shown, but you will be charged the amount that you bid for the keyword every time a user clicks on the ad and links to your website.

Quad Web Design will assign a dedicated 'Search Engine Marketing (SEM) Account Manager' to your business. They will research your industry to ensure that the keywords used generate the optimum return on investment. You simply decide the maximum amount you would like to spend on pay per click ads each month and your Account Manager will take care of the rest.

Google accounts for around just 50% of all internet searches, so a number of search engines will be utilised for pay per click search engine marketing in an attempt to maximise your return on investment.

Similarly, different directories will be used to make the search engine marketing campaign more diverse and, therefore, more effective. We will analyse each directory and allocate a budget and keywords as appropriate to maximise the return on investment.