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Useful ArticlesSearch Engines
Search engines are the key to your success. However its not just search engines that are used. Directories are just as important. An example of a directory is www.yahoo.co.uk or www.yell.com.
In order to make a success out of your online solution you have to 'optimise' your website for the search engines/directories
To do this, there are 2 main areas that you need to know about:
Search Engine Optimisation
Search engine optimisation is where a website is 'optimised' so that it appears high up in the search engine/directory listings. A term you will come across for this is 'organic listings'.
Search Engine Marketing
Search engine marketing is where you pay to be listed in the search engine/directories. The more your pay the higher ranking you will receive. Please note: Don't get this ranking mixed up with the organic listings (See above).
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